May 4, 2010

Eco-Fashion is cool.

I've been recovering from finals and trying to avoid all the depressing news about the BP oil spill, but eco-fashion combines my hippy instincts with my deep and abiding frivolity, so here's a fun quote about that:

I think eco-fashion should be what every designer strives to create and every customer vows to buy. We hear every day that we should reduce, reuse, recycle, turn off lights and unplug appliances, use public transportation and carpool, but you don’t hear enough that we should shop for clothing that isn’t as hard on the environment. I wish people considered wearing vintage and eco-fashion as important as recycling their plastic water bottle. I wish everyone knew that it takes 400 gallons of water just to make one cotton t-shirt, along with all the CO2 emitting pesticides, insecticides and synthetic fertilizers. If everyone knew and cared about this, shoppers would seek out organic cotton and eco-fashion, vintage and recycled clothing. Once enough shoppers demand it, designers and clothing stores would have to provide it. My hope is someday there won’t even be a distinction between “fashion” and “eco-fashion,” all fashion will be eco-friendly.

I’ve heard several definitions of sustainability, but my favorite one is “using the resources we have to meet the needs of the present without compromising the ability of future generations to meet their own needs.” In other words, let’s not screw over our future grandchildren and let’s not screw over our planet. I think our environment is our playing field and we should try to preserve it with everything we do.

From Kate Goldwater, via Feministe.

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